Industry
Charity
Client
Yo-get-it & Butterfly Foundation
Butterfly Foundation Awareness Promotion
Challenge.
Yo-get-it Frozen Yoghurt partnered with The Butterfly Foundation to raise awareness around eating disorders, which are highly stigmatised psychiatric illnesses that often go unspoken. The goal was to educate the public, encourage help-seeking behaviour and support fundraising efforts.
Yo-get-it Frozen Yoghurt partnered with The Butterfly Foundation to raise awareness around eating disorders, which are highly stigmatised psychiatric illnesses that often go unspoken. The goal was to educate the public, encourage help-seeking behaviour and support fundraising efforts.
Solution.
I designed a suite of campaign assets including in-store posters, donation boxes, digital infographics, and social media graphics. The creative approach was deliberately gentle and informative. Balancing impactful statistics with a soft, reassuring visual tone. Typography, colours and iconography were selected to ensure sensitivity and clarity across both physical and digital spaces.
I designed a suite of campaign assets including in-store posters, donation boxes, digital infographics, and social media graphics. The creative approach was deliberately gentle and informative. Balancing impactful statistics with a soft, reassuring visual tone. Typography, colours and iconography were selected to ensure sensitivity and clarity across both physical and digital spaces.
Results.
• Over $1,100 raised and donated to The Butterfly Foundation • Boosted donations with greater visibility of the matched funding initiative • Social media engagement increased through clear, empathetic messaging • Unified campaign materials helped drive awareness and encourage support • Consistent visual style across print and digital strengthened brand presence
• Over $1,100 raised and donated to The Butterfly Foundation • Boosted donations with greater visibility of the matched funding initiative • Social media engagement increased through clear, empathetic messaging • Unified campaign materials helped drive awareness and encourage support • Consistent visual style across print and digital strengthened brand presence
