Industry
E-commerce
Client
Kogan.com & Brosa
Brosa Furniture eCommerce Relaunch
Challenge.
After Brosa joined the Kogan.com group, the brand needed refreshed digital assets that matched its premium look while fitting into the Kogan platform.
After Brosa joined the Kogan.com group, the brand needed refreshed digital assets that matched its premium look while fitting into the Kogan platform.
Solution.
I re-created Brosa’s style guide to give clearer direction for colour, typography and imagery, then applied it across website graphics, eDMs and campaign materials. I also worked with the development team to ensure the refreshed visuals were implemented consistently across the site.
I re-created Brosa’s style guide to give clearer direction for colour, typography and imagery, then applied it across website graphics, eDMs and campaign materials. I also worked with the development team to ensure the refreshed visuals were implemented consistently across the site.
Results.
• Strong sales performance helped clear legacy stock, making way for new inventory. • Higher engagement during key promotional periods through elevated eDM and campaign asset design. • Improved alignment with the Kogan ecosystem without compromising Brosa’s established brand values. • A consistent user experience and visual identity across Brosa’s product and promotional materials.
• Strong sales performance helped clear legacy stock, making way for new inventory. • Higher engagement during key promotional periods through elevated eDM and campaign asset design. • Improved alignment with the Kogan ecosystem without compromising Brosa’s established brand values. • A consistent user experience and visual identity across Brosa’s product and promotional materials.
