Industry
Insurance
Client
Kogan.com
Kogan Insurance Relaunch
Challenge.
Kogan Insurance needed a refreshed identity that aligned with Kogan.com while still feeling trustworthy in a regulated industry. The work needed to cover both marketing materials and the customer portal.
Kogan Insurance needed a refreshed identity that aligned with Kogan.com while still feeling trustworthy in a regulated industry. The work needed to cover both marketing materials and the customer portal.
Solution.
I developed updated brand guidelines with QBE Insurance and designed website assets, portal UI elements, iconography and eDMs. The focus was on clarity, easy navigation and a consistent look across the full experience.
I developed updated brand guidelines with QBE Insurance and designed website assets, portal UI elements, iconography and eDMs. The focus was on clarity, easy navigation and a consistent look across the full experience.
Results.
• Strong campaign performance with an increase in customer quote requests and confirmed sales. • Improved user experience in the customer portal through clearer layout and navigation. • Consistent brand experience across website, email, and product flows. • Streamlined collaboration with cross-functional teams including marketing, legal, and development.
• Strong campaign performance with an increase in customer quote requests and confirmed sales. • Improved user experience in the customer portal through clearer layout and navigation. • Consistent brand experience across website, email, and product flows. • Streamlined collaboration with cross-functional teams including marketing, legal, and development.
