Industry
E-commerce
Client
Kogan.com
Click Frenzy Mayhem Promotion
Challenge.
Kogan.com partnered with Click Frenzy for the national Mayhem event and needed campaign creative that combined both brand identities without losing the character of either. The promotion required a large volume of assets delivered quickly, and the visuals needed to work across homepage placements, eDMs, mobile and social media.
Kogan.com partnered with Click Frenzy for the national Mayhem event and needed campaign creative that combined both brand identities without losing the character of either. The promotion required a large volume of assets delivered quickly, and the visuals needed to work across homepage placements, eDMs, mobile and social media.
Solution.
I reviewed Click Frenzy’s brand guidelines and identified the elements that worked alongside Kogan.com’s existing design system. Using both sets of assets, I produced a suite of promotional materials including homepage features, social posts and daily eDMs. I worked closely with copywriters, social teams and performance marketing to keep the messaging aligned and ensure the creative remained energetic and on brand throughout the campaign week.
I reviewed Click Frenzy’s brand guidelines and identified the elements that worked alongside Kogan.com’s existing design system. Using both sets of assets, I produced a suite of promotional materials including homepage features, social posts and daily eDMs. I worked closely with copywriters, social teams and performance marketing to keep the messaging aligned and ensure the creative remained energetic and on brand throughout the campaign week.
Results.
• Strong sales performance throughout the week via daily promotional eDMs and homepage features. • Increased engagement across Kogan’s social channels during the campaign. • Unified campaign presence across digital touchpoints without diluting either brand identity.
• Strong sales performance throughout the week via daily promotional eDMs and homepage features. • Increased engagement across Kogan’s social channels during the campaign. • Unified campaign presence across digital touchpoints without diluting either brand identity.
